A classic PR clanger this week saw Gordon Brown being warned by Nasa that his plans to build new coal-fired power stations will produce more - instead of less - carbon emissions.
Such an example highlights that the CO2 education process is more aligned to a long haul marathon as opposed to a quick channel hop.
In the countdown to 2008, enlightened businesses seeking to reduce their greenhouse emissions back up ethical statements with responsible actions. These ‘CSR savvy’ organisations are confident in the knowledge that following this path is more than just good PR - it’s about achieving competitive advantage.
Quest is proud to be a member of a newly-launched CSR Consortium spearheaded by CSR strategist Mervin Straughan.
The Consortium draws on its expertise to enable companies to link responsible business to improved financial performance. And with 9 in 10 employees in the UK believing it is important for their employer to be environmentally and socially responsible. Click here. (Source: Financial Times) it is vital that bosses listen to the messages – especially in light of the war for top talent which is forecast to further accelerate in 2008.
